Seven communities.
Seven different rulebooks.
The Monterey Peninsula is not one market. Each city sets its own short term rental policy, its own licensing, and its own renewal calendar, and two of these jurisdictions require short term rental licensees to have a manager who can reach the property within thirty minutes.
Carmel-by-the-SeaSecond homes, thirty day minimums, and the strictest rental rules on the Peninsula.
Pebble BeachAbsentee owners inside Del Monte Forest, where every rental is a detached home.
Pacific GroveWhere the city requires a local manager if you live more than thirty minutes away.
MontereyAnnual rental registration, and the steadiest tenant demand on the Peninsula.
Carmel ValleyWells, septic, and a commercial vacation rental ban.
SeasideThe deepest rental demand on the Peninsula, and the least served by local firms.MarinaThe Peninsula's growth market, with thousands of new units in the pipeline.The thirty minute rule.
Pacific Grove requires a short term rental licensee to live within thirty minutes by vehicle or hire a property manager, with a site manager reachable around the clock. Unincorporated Monterey County, which includes Pebble Beach, Carmel Valley and Carmel Highlands, requires a commercial vacation rental to have a manager able to arrive within thirty minutes, 24 hours a day. Neither requirement attaches to an ordinary annual tenancy.
Several of the firms marketing hardest to Peninsula owners are based in Salinas, Hollister and Santa Cruz. A manager working from there cannot realistically meet a thirty minute condition. Our office is in Carmel.
What should your property actually earn?
A written rental analysis, delivered within one business day. Real leased comparables, the fee you would pay in dollars, and a straight recommendation.
- Recommended rent, supported by comparables rather than an online estimate
- What a furnished thirty day tenancy would produce at your address
- Current market value, using Sotheby's comparable sales
- An honest answer, including if the answer is that you should not hire us
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